Celtic brand in Europe’s top 20

You don’t get points for brand awareness but off-field indicators at least point to the potential for a club’s future success.

So a recently published list showing that the Celtic brand is among the top 20 in Europe demonstrates that the club’s commercial activities are going well.

Independent consultancy experts Brand Finance have compared Europe’s clubs based on 'market share, market growth and company financials' to come up with an overall brand value, placing Celtic 19th. Benfica and Lyon are the only other clubs from outwith the big four leagues of Germany, Spain, England and Italy.

The list is further proof that Celtic’s worldwide fan base and mass appeal is not the myth some would like to believe and can only strengthen the club’s commercial activities when negotiating with sponsors.

Needless to say, none of Scotland’s minor clubs makes the list.

The full list is:

1) Real Madrid - £271m
2) Manchester United - £264m
3) Barcelona - £215m
4) Arsenal - £201m
5) Chelsea - £184m
6) Liverpool - £165m
7) Bayern Munich - £147m
8) Milan - £134m
9) Juventus - £95m
10) Internazionale - £84m
11) Tottenham - £81m
12) Roma - £59m
13) Newcastle United - £55m
14) Hamburg - £52m
15) Schalke 04 - £48m
16) Lyon - £48m
17) Benfica - £44m
18) West Ham - £41m
19) Celtic - £36m
20) Manchester City - £33m

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