Celtic's Bolingoli fiasco – one idiot, many culprits

Rather than continually waiting for the next act of stupidity or deliberate wrecking of the competitions, 
we should call for the charade to be ended and the season to be suspended now

Only a week ago the greatest problem vexing the minds of most Celtic fans was the awful prospect of signing a 33-year-old Steven Fletcher and the fearful possibility that he was being considered as a replacement for Odsonne Edouard.

And if a week is a long time in politics, it can seem like a lifetime in football.

Some of us thought we had problems on Sunday when a repeat of the performances we've seen all too often over the last two or three years at Rugby Park saw us dropping two points in our second game of the season.

The team showing was contemptible, Chris Jullien showed again why he won second prize in the wet paper bag fighting contest and there were serious questions over the approach of the coaching staff who have yet to find an answer to the Kilmarnock high press on their admittedly poor pitch.

If Jullien thought he would be the major talking point there were plenty of other contenders, namely the tiresome lack of availability of Tom Rogic, the paper-thin squad (particularly after the departure of Simunovic, thankfully, and Jonny Hayes), Bayo not being available and the mystery of Shved continuing.

Five substitutions should favour teams with stronger squads but with misfiring in all departments in a tactically hopeless mess, Neil Lennon clearly felt short of quality options to replace the underperforming players on show on Sunday.

Ironically one chink of light came in the form of Boli Bolingoli Nbombo who, coming on late, contributed to three good chances that our foxes in the box managed to foxup entirely.

Those few moments from Bolingoli were the equal of anything he has produced in his risible time at Celtic and if not quite a hurrah they will certainly represent his last contribution to the club.

The facts of what happened are indisputable. Bolingoli went on a moonlight jaunt to Spain for reasons as yet unclear and broke Covid-19 regulations, actually having the audacity to play at Rugby Park without telling anyone at the club about his exploits.

That provided Nicola Sturgeon and her SNP leadership cult with a perfect opportunity to indulge two of their great pleasures: deflecting from negative at media attention directed at the first minister and taking a swipe at Scottish football.

So, under pressure from the Joint Response Group, which was under the direction of Nicola Sturgeon, the SPFL decided to cancel Celtic's next 2 League games; one with Aberdeen who also had their Covid-19 issues.

If the facts of what happened are clear enough,  who's to blame and what should be done do not lend themselves so easily to such simplistic answers as might be imagined.

Bolingoli is certainly to blame. His actions were inexcusable and indefensible and no amount of apologies - sincere or otherwise - can mitigate those actions in any way.

He should certainly be punished to a far greater degree than the £480 fixed penalty notice imposed by police Scotland even if the apparent prompting of the Justice Minister, of whom the police are supposed to be independent, should cause concern.

In my view his punishment should be the maximum fine allowable under the rules as well as a substantial ban, preferably taking him beyond the next transfer window.

But simply ripping up his contract should not be an option. There were some suggestions on Twitter yesterday that Celtic could even sue him for breach of contract and recover some of ridiculous outlay they paid for a player who will surely go down as one of the worst purchases in the club's history.

To me, suing would be a step too far unless it could be proven that his trip (which looks very much like it was intended to discuss a transfer) was planned as some intricate scheme to get thrown out of Celtic. I doubt very much that he possesses is that intelligence.

On the other hand making a free agent of a £3m-pound footballer we dare not play - and who wants a move - would simply be rewarding a scurrilous activity that has already damaged Celtic and has been to the detriment and peril of Scottish football entirely.

Those actions should be non-starters but so, too, should be the suggestion of sending Bolingoli out on loan with an option to buy. That would be in the club's best financial interests but it would do nothing to protect the integrity of football or to protect Celtic or the game in general from potential sabotage through such reprehensible actions, in times of crisis, such as these.

Of course, the club must be careful to observe the law and not give Bolingoli any opportunity to leave through constructive dismissal or breach of contract. This is where the football authorities should show leadership and impose the most significant penalties within their powers.

But we should also remember that Bolingoli's culpability is not in any way diminished by having other targets in our sights.

The SPFL

It may been news to some that resisting the attempts of The Rangers to bring Scottish football to its knees - and force last season to be voided due to the pandemic - is not the same as endorsing the

leadership of the SPFL.

I do not and never have believed that this season would be completed.

Successfully completing the season might be possible in countries where there are clear policies and rules; effective, disciplined compliance and competent administration of the game.

Scotland is not one of those countries.

The SPFL may believe its guidelines are clear and that they can be sure that every club has communicated them effectively to young athletes of varied backgrounds, including different linguistic origins.

But there's a problem with that. With the best will in the world, it's difficult to convey a clear, simple message concerning complex and often vague conditions.

That may somewhat mitigate the actions of the Aberdeen players who went to pubs, legally opened and overcrowded, and found themselves in breach of distancing rules and guidelines over groups from more than 3 households.

And to Aberdeen's credit they did nothing to try to escape the consequences of their players' actions -  and were even quite ready to face what would surely have been a sound drubbing at the hands of a full-strength Celtic team, minus eight first-team players.

But the SPFL, having been quite frankly too afraid to punish the Rangers after fielding players without waiting for their covid-19 tests, have created an atmosphere in which it is difficult to know if any transgressions will be taken seriously, even in the unlikely event of every player understanding their responsibilities.

On top of that, the SPFL simply rolled over in the face of pressure from a government that has been hell-bent on attacking Scottish football ever since the Offensive Behaviour at Football Act was repealed.

Let's not forget that the government were threatening to intervene in Scottish football over crowd-control issues for more than a year, pre-covid-19, and now it has flexed its muscles over eight players in a pub and one player on a trip to Spain.

With weak-kneed leadership, being feart in the face of the Rangers and completely capitulating to the Scottish government, the SPFL and SFA have walked into a situation whereby the Scottish government can constantly threaten to bring the game crashing down.

And, if they can do so while apportioning the blame to others, they will.

SNP and Tories

Celtic are now in the unenviable position of being at the centre of an unedifying fight between the SNP and the Tories for the votes of the Rangers supporting loyalist Orange members of Scottish society.

We are often called paranoid but with buffoons such as Professor Adam Tomkins and Murdo Fraser openly courting the Rangers Supporters online; with their new Tory leader Douglas Ross insisting that he will still run the line in games; and on the other side with Ibrox Park being in the constituency of Nicola Sturgeon there is every reason to believe that damaging Celtic and stopping 10 in a row could be a major vote-winner fin next year's elections.

It doesn't help that Labour in the LibDems are so appallingly ineffective that nobody in their right mind would vote for them.

 

But, with the SNP, it seems that there is a genuine distaste for football and the football supporter. The Offensive Behaviour at Football Act, first introduced by Alex Salmond and defended to the hilt by Nicola Sturgeon criminalised ordinary actions in the context of football that would not be seen as illegal elsewhere. 

There is every reason to believe that football supporters are still considered an underclass in Scotland that is despised by the SNP.

It is also a convenient scapegoat while negative headlines are attached to the party or its leader.

Without strong, effective responses from the SPFL, including Peter Lawwell, who is on its board, Scottish football will continue to be battered by the Scottish government and Celtic will be the biggest losers.

Celtic

And as a club just what have Celtic done about all this? 

They issued the usual necessary statements against Bolingoli but have they done anything to defend the interests of the club and the fans? I see little evidence of that.

What they have done is completely capitulate when, without any requirement under the rules, our club has been penalised by politicians.

Thee club is exceptionally vocal when touting season tickets for matches that they know are unlikely to take place and even less likely to take place in front of fans. They indulge in wall-to-wall marketing of football strips, merchandise, Celtic media and every opportunity for the fan to put money into the clubs coffers. But when the fans need someone to stand up for them, Celtic - Dermot Desmond, Peter Lawwell and Ian Bankier - observe a "dignified silence".

While these people indulge in a high-stakes game of corporate Moneyball the last thing on their minds is the interests of the fans who simply want to see a strong team on the park playing on an even field. 

And what no one in the media - mainstream or independent -seems to have asked is did anyone in Scottish football really believe that this season would be completed when they were selling season tickets in advance.

It defies all expectations of scientists and public health professionals and I for one believe that together they have perpetrated one of the biggest frauds in sport

The people who run Celtic are a disgrace but they have been enabled.

Fans

But the fans also have to take some share of the blame.

Firstly, by the annual act of faith of buying 53,000 season tickets, clearing the shelves of strips and pouring money into the club all on promises that are rarely fulfilled.

Yes we have won 9 titles in a row and that is a memorable achievement. It theoretically puts us in a similar category to Bayern Munich, who have achieved the same in the Bundesliga, and one step ahead of Juventus and New Quay Saints of Wales who have both won eight consecutive titles.

The point is that being a little better than extremely poor for a very long time should not be the aspiration of Celtic fans.

But it has been enough to mollify sufficient numbers to stop any protests in the only meaningful way possible - by hitting the club and its executives and directors in the pocket.

Similarly, amid the backlash against Bolingoli, numerous Celtic fans were only too quick to bend over and accept any punishment meted out, like children in the class all being belted over the transgressions of one and accepting that it was fully deserved.

What chance do we have of fairness, never mind improvement, while our own fans play into the hands of those who either don't care about us or despise us?

This is the club we've made and this is the game that our club has allowed to become.

Rather than continually waiting for the next act of stupidity or deliberate wrecking of the competitions, we should call for the charade to be ended and the season to be suspended now, with all season tickets being valid for 2021/22.

That may seem like a crime but I would see it as a mercy killing.

What now for Celtic and Brendan Rodgers? Pt 1 Legitimate goals for the season ahead

Well, the season which surpassed all understanding is done. Breathtaking, astonishing, Roy-of-the-Rovers stuff, topped off by Tom Rogic showing that his appreciation of high drama is as sharp as his shooting.

To all who played a part at Celtic Park over the past 12 months, thank you, well done and stay healthy. You’ll be getting calls for commemorative events in 20, 25, 30, 40 and 50 years time.

Now, to next season with hopes burning brightly and eyes on more glittering prizes.

But what should we realistically expect? (The silly season in the Scottish football media – is there any other kind? – will bring reported diktats from Desmond, swoops from down south and signing speculation to make you weep. Most of it will be unfounded garbage, much like the rest of this article.

Targets

Firstly, targeting the treble is usually ridiculous. Don’t get this wrong – Celtic should always intend to win any domestic tournament the club enters. But to expect to win all three again is just foolish.

Much as a self-confident man may truly believe that he has a reasonable chance of dating any of three desirable partners, it would be plain daft to be disappointed at not securing the romantic attentions of all three at the same time.

The smart man will direct his attentions to the best of the three and hope that, if disappointed, the next best will not prove to be out of reach. (It would be stretching the analogy to say that we should only hope to win one cup.)

It can be done but probably won’t. If Celtic end another season unbeaten, we should all wait for the space ships to take us away from this doomed planet as it would surely be a sign that the powers that kept the world turning were broken.

But to win the League and do so comfortably must be the number one target. The “comfort” part is important. Daylight between Celtic and Aberdeen (probably 15-20 points at the season’s end) takes pressure off players, allows some to be rested for what should be the late rounds of the Scottish Cup and lets Brendan Rodgers preserve some of the key performers by sparing them the last 15-30 minutes of games when their bodies are spent.

Prediction: 1st Celtic – P 38 W 29 D 6 L 3 Pts 93 (Stats based on the “Guff” system of football forecasting.

Scottish Cup

Having (hopefully) won the league in April, we should be red hot favourites to lift the Scottish Cup to make it a double.

By that time, we should be able to focus on the late rounds with the luxury of not needing points or defending an unbeaten run.

Who would we face in the final? Probably Aberdeen or Hibs, who I expect to make a real go of it in their return to the top division, possibly finishing third behind Aberdeen.

The major likelihood of avoiding one of these in the final would be if we were drawn away from home to both in the early rounds. Cups, of course, reflect the luck of the draw as well as form and Hearts, The Rangers or St Johnstone or a few others could all feature.

League Cup

This is the least prestigious of the three tournaments and the one most likely to lead to disappointment, ending any hopes of back-to-back trebles.

Again, Aberdeen or Hibs seem like the most probable winners, but any team in the top flight has a chance, including the two smaller Glasgow clubs.

The major reason for this is that Celtic are likely to be heavily-involved in European competition and strongly focussed on the League campaign. Something usually gives in those circumstances, with players on the fringes of the first team likely to feature.

So, with Celtic’s the scalp that everyone wants to take, a “shock” exit around the semis or quarter-finals seems a strong possibility.
Prediction:
Headlines such as: “Celtic have been shown not to be infrangible – other teams now know how to beat them.”

“Shock cup exit shows cracks in the Rodgers master-plan.”

Europe

“ I think we can win the Big Cup. Semi-finals, at least. Maybe the quarters.”
We all know the guy from the pub. He’s the same one who always answers: “11 Jimmy Johnstones” when chat turns to picking your all-time greatest football team.

Tell him (it’s invariably a he) to get a grip.

We are very good, our improvement has been beyond what just about any of us could ever have hoped for – but the gap in the league table doesn’t reflect how close we are to being a top European side.

Put your cuppa down because we’re not up to that standard – yet. But we’ll get better.

The thing about playing significantly inferior teams four times is that you can emphasise your (notional) 40% superiority four times a season. Celtic were 30 points better than the second-placed team but how well would Aberdeen do in any of the top German, Spanish, Italian, French or English leagues?

They’d almost certainly be relegated.

The Dutch, Portuguese, Belgian or Russian leagues, for example? Probably around mid-table.

So, don’t make the last season’s heroics an albatross around Brendan Rodgers’s neck. Champions league qualification is not assured by any means.
We’ll probably go into the last qualifying round as favourites with odds, depending on the opposition of somewhere around 55-70% success.

In the best-case scenario, we’ll have a tough tie with a real possibility of going out.

Personally, I think we’ll get there because of the improvement we’ve already seen, the fitness and cohesion of the squad, the quality we possess and – above all – the fact that we have a top-quality manager and coaching team.

But there will be a few butterflies.

We should realistically aim to qualify for the group stages and then be playing for 3 or 4th place. And that’s where I think we’ll be.

That will probably be clear after four matches, should we qualify. If we are in with a chance of second place after match four and secure third overall, that would represent a highly-successful season.

We could then look forward to some intriguing match-ups in the Europa League.

Looking ahead

What is perhaps more interesting is the longer-term targets – over Brendan’s seasons three, four and five.

In the past 14 years, we have reached a UEFA Cup Final and the last 16 of the Champions League twice. Be in no doubt that Brendan will want to go one better.

That would entail, obviously, reaching the last eight of the Champions League or winning the Europa League.

Targeting the Champions League last 16 should be for season 2018/19.

But for the last eight or a Europa League win, look to 2020/21.

That’s a major task but it should be where we hope our trajectory to take us.

So, for next season: a League and Scottish Cup double with a 3rd-place finish in the Champions League and a respectable showing in the Europa.

No pressure!

Coming soon -- Pt 2: Squad ins and outs to achieve our goals.
--

Not fit for purpose: The only victory for Resolution 12 would be to disband the SFA

In 1873, one year after the foundation of a now-lost Glasgow club, the Scottish Football Association was formed, making it the sport's second oldest national association in the world.

The SFA is a remarkable organisation. While most of the world was still sleeping, in terms of football, Scotland was leading the way, having participated in the first ever international match – against England, of course – at the West of Scotland Cricket Club in 1872.

And yet famously, infamously, notoriously, the men's national team has, uniquely in the British Isles  failed to progress past the groups stages of any major international tournament in its history.

That is despite having been peppered with some of the greatest players in football, all the way up until the 1990s.

McGrory, Hibs' Famous Five, the Lisbon Lions, Baxter, Bremner, McLintock, McGrain, Dalglish, Jordan, Souness. For more than 100 years, the playing talent was abundant.

The Famous Five: 

In 1967, the Scottish champions were European champions, too, and the national team was good enough to humiliate the world champions on their own patch. But a sustained endeavour towards a major trophy or a final or a semi-final? Nope.

When we were kings: Billy McNeill

I refer to this purely for background and anecdotal evidence that there has been an apparent malaise at Park Gardens and Hampden Park, ever since – more-or-less – the SFA was founded.

But it's not good living in the past, especially when the evidence of contemporary failure is so abundant.

The most recent revelations surrounding Resolution 12 bring this into sharp focus. Those pursuing this deserve credit for their efforts in a thankless task, even if I, personally, believe that the strategy directing those efforts has sometimes been flawed.

Nonetheless, they have tried and no one should doubt their efforts.

On the other hand, I take reports of their “victory” with a  pinch of salt. They may have been vindicated by some of the language used in the letter they received from UEFA, seemingly acknowledging, at least implicitly, that the SFA failed in its duty of governance of the matter of Rangers' licence to play in European competition.

(And the essence of transparency is that information is widely disseminated, not held by trusted sources.)

They may even have written evidence pointing to malfeasance but the vindication of having someone in high office telling you what you already knew is some way short of a victory.

No, victory would be some measure of justice – appropriate punishment for the offenders and compensation for the injured parties.

We know Rangers can't be punished because they were last seen in 2012 and are now throwing hammers around that great field of dreams in the sky.

We know this. Fans of every club in Scotland know it, too, and yet the fact that the “established” media resolutely close ranks behind the Scottish football authorities to deny this patent truth leaves a sense that the injustices that began when Rangers started cheating through tax avoidance continue to the extent that the accompanying lies are inscribed in silver.

Celtic and other wronged clubs are unlikely to be compensated because they seem to have no interest in saying, “Let right be done”. There may be pragmatic reasons for that in terms of the practicality of recouping financial losses or lost potential earnings.

And if, as has been mooted, the appropriate penalty against the “member association” that is the SFA would mean all teams being banned from European competition, that would be too steep a price to pay for most – though not all – fans.

On the face of it, any “victory” that may be pursued could be described as pyrrhic, though that does not excuse an abject failure to lead by Celtic PLC and others.

But if the lessons of the past are to remain an open wound, it would surely be some kind of victory if they led to a better future.

One in which football was run for the fans and the good of the game itself; where fair play took precedence over financial imperatives.

Is that likely to be achieved in Scotland under the present structure?

Recent years saw the received wisdom of the nylon blazers challenged by two men, now both sadly departed.

The late Paul McBride QC, to put it politely, scared the bejaysus out of the SFA. When arguably the most formidable criminal lawyer of his time was railing against the heady mix of corruption and incompetence guiding the Scottish game, the SFA office-bearers were shown up, not so much as paper tigers as sleekit cowrin tim'rous beasties.

McBride threatened to rock the football establishment to its foundation and there appeared a genuine chance that he would almost single-handedly force a new, binding constitution for the modern age before his tragic death.

The other figure was, of course, the late Turnbull Hutton. The one-time “conscience of Scottish football”, who “stood up for the 'wee' clubs”, Hutton projected a moral force that, coupled with his executive-level experience at Diageo, was more than a match for patsies and yes-men occupying senior roles in Scottish football.

Turnbull Hutton and Paul McBride: Should fans need heroes?

These two men gave – pro-bono – their time and talents in pursuit of the greater good of the beautiful game.

And yet, it is entirely wrong that fans who wish to believe in football should be left waiting for heroes to emerge to fight their corner.

Fans should not have to fight the governing body; it should exist to fight for them.

And yet let's look at this organisation, in its own words.

The Scottish FA exists to promote, foster and develop the game at all levels in this country.
Founded in 1873, Scottish football’s governing body has recently undergone the most radical changes in its history, enabling us to lead the game into a new era. The launch of our strategic plan Scotland United: A 2020 Vision outlines the vision, values and goals that underpin the organisation and its many facets.
The plan encompasses four strategic pillars:
•    Perform and Win
•    Strong Quality Growth
•    Better financial returns
•    Respected and Trusted to Lead

Two things may immediately jump out from the above.

Firstly – and disgracefully – nowhere in those “four strategic pillars” is there any mention of fans.

Is it the fans who are expected to “respect and trust” the SFA or are they to be led by it? Or is the sole relevance of fans to the Scottish Football Association in relation to “better financial returns”?

The second point leads on from the first – that the SFA appears to fail on all of its stated key aims.

In fact, going back to 1873, when has the SFA ever achieved anything of note? The “golden era” of the Scottish national team consisted of qualifying for five consecutive world cup finals and going home at the earliest opportunity every time.

A simpler question would be: in what areas is the SFA actually a success?

I would argue that the answer is: none, ever.

And I would further argue that the SFA is inherently dysfunctional: structurally, institutionally, in terms of its personnel and its apparent inability to ever repair its standing in the eyes of the fans, without whom there can be no ticket sales and no domestic marketing opportunities.

The SFA has about as much chance of realistically aspiring to its “four pillars” as a Mafia-owned restaurant, run for years as a money-laundering joint, has of aspiring to a Michelin star.

And when that happens, what? As was once said in a famous film, “You bust the joint out – you light a match.”

In these sensitive times, I must quickly urge you to keep your pyros in your pocket. This bonfire must be a metaphorical one – of the vanities of the stuffed shirts, scoffing at the principles of fair play, good governance or even key performance indicators.

The Scottish Football Association is “not fit for purpose” and is beyond reform. Its office-bearers should be invited to a ceremony to be given thanks, a 9ct-gold-plated watch and a gentle boot out the door.

Only a completely new body – with new people – has any hope of bringing Scottish football back to a position of repute.

As a starting point, I'll offer my four “cornerstones”, to underpin the current pillars:

1. Football, without fans, is nothing. We exist to bring football to the fans of all clubs and of all our national teams. We listen to the fans; we respect the fans; we endeavour to meet the aspirations of the fans in all our activities.
2. We commit ourselves to excellence. We measure that excellence primarily on the success and quality of performance of every Scottish national and club team.
3. We are committed to supporting Scottish football at all levels, through providing support in the forms of facilities, coaching and best practice to nurture player development and a continued strengthening of both the quality and entertainment value of the game from grassroots-level to international competition.
4. We will work with fans, clubs, the media and commercial partners to strengthen Scottish football commercially in keeping with the ethos of financial fair play.

Okay, so my “four cornerstones” are cobbled-together ideas and I do not expect that they would form a framework for anything at all.

My point is that I don't believe a multi-million-pound study from a former East Fife player, who left his last political job under a cloud was needed to do a better job of defining what should be the aims of a body entrusted with the task of moving the game forward.

A new body should mean new personnel – from diverse professional backgrounds, including several from outside Scotland (preferably not simply replacing one club tie with another), who are unlikely to rely on “old certainties”.

People with fresh ideas, a willingness to engage and a track record of success.

And – who knows – maybe it would even be “respected and trusted to lead”?
Wouldn't that, in itself, be a victory?
--

The Scottish football media - a special shower

That fans of a Celtic persuasion tend to distrust the Scottish football media is nothing new. Those of us old enough to remember Don Morrison and Alex “Candid” Cameron needed little convincing that being anti-Celtic was rarely, if ever, to the detriment of any aspiring young journalist's career.

But, even in those days, the Scottish sports press had the odd reliable maverick, such as Ian Archer, the cautiously respected like Alan Davidson and the rare pearl that was Hugh McIlvanney whose retirement in March of this year surely pulled down the curtain on Scotland's last great sportswriter.

It now seems ironic, if not fanciful, to note that one of the would-be heirs to McIlvanney's mantle was one James Traynor, formerly of the Glasgow Herald parish. There is a whole generation of football fans too young to remember those heady days and most are reluctant to believe they existed.

Traynor, like no other, embodies the collapse of professional and ethical journalistic standards and the derision heaped on those who followed him into the profession.

I sometimes wonder what prompted Traynor to propel himself from understated respectability to the sort of man who would represent the worst form of dishonest tabloid journalism to the darkest tactics in PR – sometimes blurring the two roles.

Once, Scottish football fans simply laughed at Darryl Broadfoot and his “Greek Saga” prose. But few are laughing now – from within the ranks of the media or their consumers at any club.

However, since the events preceding – and subsequent to – the liquidation of Rangers, there has been the sort of psychotic meltdown that one might only expect when facing Armageddon.

With shock troops rallied by Traynor and Jack Irvine before him, a climate of fear has arisen concerning any mention of Rangers.

Chris McLaughlin was banned from Ibrox, with scarcely a whimper raised publicly by his peers. Graham Spiers was forced to leave his freelance gig at the Herald, after a gutless performance by Magnus Llewellyn, who is now to be his new editor at The Times.

And only recently Tom English and Stuart Cosgrove were named in an “enemies-of-Rangers” style press release that some viewed as an incitement to disorder. Again, the defence of both men was muted, to say the least.

But if some would say this calls into question the intestinal fortitude of the press pack, they have pulled no punches in attacking the readers, listeners, new media interlopers and their fellow inhabitants of “Socialmedialand”.

In this, few provide better exemplars than Neil Cameron, normally a relatively low-key player on the scene. After a warning to Herald & Times staff came from Barclay McBain, Cameron quickly took to social media with a “what the boss said” Tweet that, to some, may have looked like a bit of career opportunism.

But Cameron has been more full-blooded in his online spats with retired journalist Brian McNally and particularly Phil Mac Giolla Bháin, who Cameron has described as both “a vile man” and “a scab”.

Some Neil Cameron Twitter exchanges

Now, Phil is not everybody's cup of tea, including a number of Celtic supporters, but he remains a figure who challenges the natural order, being on the outside of the Scottish media tent pissing in, against years of tradition and patronage in the private members' club.

And yet there is something desperate in all of this. Some have questioned why Cameron should have been so silent on the fate of Spiers (and Angela Haggerty) yet so abusive to Mac Giolla Bháin, invoking their common membership of the National Union of Journalists, as if the number one rule of the club is “Omerta”.

It's relatively easy to attack McNally as he presumably has few strings to pull for young journalists and has had the irritating habit of enjoying his retirement by criticising coverage of football issues. For this, he has drawn abuse from, among others, Keith Jackson.

Much of the current talk is of a column by Gordon Waddell, who has insisted that only the word of journalists on the scene at Hampden can be taken at face value over the events of the Scottish Cup Final.

The likes of Cameron and Spiers, naturally enough, support this while playing down Jackson's claim that every Rangers player was assaulted after the final.

But there's the rub. There is barely a shred of trust, respect or sympathy left for any Scottish sports journalist – and they have brought that state of affairs entirely on themselves.

Spiers remains the one who has done most to stand up for the integrity of his profession but he has got less fearless as time has gone on. And Spiers retains a haughtiness, sometimes verging on a sneering tone directed at the plebs who follow this game that he graces with his words, an attitude that is amplified by English, who seems to feed his not-inconsiderable ego by putting fans down.

Spiers and English will mock their own readers as derisively as Jackson (if a little more pithily), laugh up their sleeves at the antagonistic antics of Hugh Keevins and blindly ignore the absurdity of their fellow journos Chris Jack, Matt Lindsay et al.

And for this, they expect what – our trust? The people that have gone into every contortion possible to resist saying that Rangers Football Club was liquidated and the evidence of corruption at the heart of the Scottish game expect respect?

Cameron eventually did something to mention The Offshore Game report into corruption, after Spiers acknowledged its existence.

But it is an indictment on the entire industry that the best and most comprehensive treatment of the issue was by Robbie Dinwoodie – again retired – writing for the independent Bella Caledonia (aptly titled The Unreported).

And, after so conspicuously failing to stand together on real interference and even intimidation, why should they expect a level of regard so much higher than that which they (fail to) show the football public?

Will any of these journalists of note rally to the aid of Rachel Lynch, the latest writer to be harassed for saying things that are off-script – or will they offer her the same support that Jim Spence enjoyed?

What they are struggling to accept is that their relevance is diminishing as fast as the esteem in which they may once have been held.

Frankly, we don't need to know that a journalist was sent to Monaco to watch a draw that was broadcast live by UEFA.

We don't need to hear their ill-qualified insights into events of matches that were televised live (especially when some of those match reports have been written by people who weren't even at the game).

And for their “eye-witness reports” to carry any weight, those delivering them must have more than a long-lost sliver of credibility.

The one enduring skill of the overwhelming majority of the Scottish football media pack is to irritate fans enough to get a reaction to feed off.

In other words, the term, “football journalist”, has become synonymous with being a troll.

But, like a troll, that will soon all be water under the bridge – most of their careers are sailing down the river.

--

Incompetent SFA challenge fans to boycott the game

Physical embodiment: The SFA

'Understanding' is a two-way process. To be effective, an organisation needs to listen to the opinions of those with whom it deals and not solely provide information. Issuing a barrage of propaganda is not enough in today's open society.

So say none other that the Chartered Institute of Public Relations as a footnote to their definition of what their organisation is all about:

“Public Relations is about reputation – the result of what you do, what you say and what others say about you.

“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics*.”

It is a definition that seems to have passed over the Scottish Football Association's heads at high altitude. But then PR is under the direction of the Communications department, which is headed by Darryl Broadfoot.

Broadfoot always seemed a strange choice for such a wide-ranging role. Having worked his way up – with some assistance – to being Chief Football Writer at The Herald, Broadfoot's path to success was one more appropriate to pre-1980s Britain, eschewing university for a much-sought-after job as a teenage “copy boy” at the title.

He was, by all accounts, well-liked – grafting, doing as he was told and giving no one around him an inferiority complex. His football affiliations were well-known by his workmates, which may well have facilitated a close working relationship with David Murray.

But he did as well as could reasonably be expected of someone with his abilities and some might say he deserved praise for that, though few would accuse him of self-sacrifice in the name of journalistic integrity. He was also the man who referred to the “Greek Sagas” and had a brief but infamous association with Michelle McManus, meaning that to the football-supporting public, he was something of a figure of fun.

At that time he seemed incongruous at The Herald but little did we know that his was the shape of things to come with Chris Jack and Matt Lindsay following in his footsteps.

There was little, then, to suggest that he was in any way suited to heading a major department in the national sport's governing body where modern, outward-looking, strategic communication was a key requirement.

It could even be said that only an organisation that would put the likes of George Peat, Gordon Smith and Campbell Ogilvie at its head would be so backward as to appoint a friendly football writer who had paltry education, no qualifications and a very limited relevant skill set.

To communicate with all the SFA's publics, they turned to someone who had spent his entire career with one newspaper, much of it with wiser heads looking over his shoulder.

Is Broadfoot promoting “goodwill and understanding”, in the CIPR's sense of the words? Could anyone say that the SFA enjoys a strong reputation? Or would it be more accurate to say the the Association transmits a “barrage of propaganda”?

The report from John Clark at the Scottish Football Monitor of his meeting with Broadfoot and Alan McRae makes astonishing reading.

First, the President of the SFA is apparently deemed incompetent to answer any of the most pertinent questions put to him. Let's be clear – the Head of Communications may sit in on an interview and occasionally butt in, should the interviewee drop a clanger that requires clarification.

It is not his job to speak for his boss because, quite simply, the boss is supposed to know better than anyone what his organisation is doing. The PR may handle routine press inquiries and briefings but could you imagine, for example, if Alastair Campbell didn't consider Tony Blair capable of outlining Labour Party policy?

There is only one time when such tactics are used and that is when obfuscation or shooting down dissent is required. And that is when the organisation knows it is not on solid ground in its dealings.

Perhaps even more remarkable than Broadfoot's comment, “for the purposes of this meeting, I am the SFA,” which apart from the hubris is a clear indication of McCrae's perceived competence, is what Clark attributes to him about football supporters' concerns being heard:

“Mr Broadfoot opined that the future would show whether Scottish Football supporters were really concerned about the old club/new club debate, if huge numbers turned their backs on the game.”

There, in a nutshell, is the SFA telling fans that if they keep buying tickets they will be ignored. Only by turning their backs on the game will the issues begin to be addressed.

It is rare for any organisation to challenge its own customers to abandon it but that is exactly what the SFA, through Darryl Broadfoot has done. It is over to the fans to respond.

*(“Publics' are audiences that are important to the organisation. They include customers - existing and potential; employees and management; investors; media; government; suppliers; opinion-formers.)

--