Celtic fans have rightly sneered in recent times at the increasingly crude media management employed by David Murray and his Media House cronies, using second-rate Play-Doh hacks to deflect attention from the behaviour of Rangers fans.
Celtic have been much more subtle. Peter Lawell, for example, is a much more shrewd operator than Murray (and could teach him a thing or two about dignity). But that’s not to say that certain figures at Celtic have made less strenuous efforts to spin their way out of the public eye when the club’s failings have been concerned.
And chief victim of this is Gordon Strachan. Has Strachan made mistakes? Is he often too reluctant to make attacking changes? Could he sometimes be described as too much a coach and not enough of an old-fashioned manager? Undoubtedly.
Has he been a Chief Executive’s dream? You betcha!
Let’s be clear about one thing – Celtic, above the coaching level, did not plan for the last 16 of this season’s Champions League. The club calculated for a lucrative UEFA Cup run and championship-winning season.
They watched a pitiful Rangers side clump to a final in Manchester and said: “We’ll have some of that.”
How do we know this? Because Celtic’s unofficial channels that explain away policies before they have even become official told us so before a ball was kicked in anger. When the club was crying out for the left back and striker the fans expected, suddenly the focus turned to “cash in the bank”, and “financial consolidation” keeping us ahead of our domestic rivals for the foreseeable future. It was then that speculation turned to the benefits of a UEFA Cup run in comparison to one more round in the Champions League against a club we had little hope of beating. This does not happen by accident.
Well, when you aim for second best, you very often end up with nothing.
Now, however, the same “insiders” are telling us that, whatever else may be wrong at Celtic, lack of investment in the team isn’t one of them. “Net spend” is relatively high, we hear. The implication is clear – Peter Lawwell, Dermot Demond and John Reid aren’t to blame; Gordon Strachan is.
It is a shoddy way to treat a manager who has continually delivered success under extreme financial constraints and sung the praises of his “friends” at the club in the process.
Did Strachan, who maintains the most detailed database of players, say he didn’t want another left-back, additional top quality central defender and proven goalscorer? If he did, he should come out and say so. If instead he was forced to accept that sufficient funds would be unavailable, those who made that decision should be held accountable.
Strachan still has and always will have fans who compare him unfavourably to Martin O’Neill. How would he have reacted to this?
I suspect that he would have publicly embarrassed the officials who were failing to support him. I doubt that he would have quietly acquiesced while players like Du Wei were foisted upon him to “appeal to the Chinese market”. I wonder if he would have sat back while players like Marc Crosas (admittedly a good addition) were delivered in deals that were conducted in the board room without the coaching staff being asked for an opinion.
You can be certain that O’Neill would have raised the roof if he suspected that private briefings were being issued to have the blame laid entirely at his door while those who frustrated his attempts to improve the squad were exonerated.
I suspect that this will be Gordon Strachan’s last season at Celtic, though I hope I am wrong. If that is the plan, then some figures at Celtic may think they have little to lose in feeding him to the piranhas to enable them to hide.
It is true that some fans judge ambition only on the size of the transfer fee paid for “wow signings”. It also appears that, whatever the financial climate, some of the recent calls for prudence would have been more appropriate to the last Chancellor of the Exchequer than the former Home Secretary. There is a middle ground – sign better players than you have and build the squad you need.
Notably, Celtic’s own website has only two news items on the exit from Europe. The names Reid, Lawwell and Desmond are not mentioned. They should not, however, believe that underhand tactics will fool all of the people all of the time.
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