Making a name for yourself is not what it used to be. Andy Warhol's famous 15-minute share of fame came long before social media offered new ways for otherwise unremarkable people to launch themselves into the attention of others who would otherwise have no interest in them.
It has become the sport of the day – on Twitter, Facebook, comments pages of news websites, forums and the blogosphere.
Wilde was onto something when he said that the only thing worse than being talked about was not being talked about.
But the sad fact is – as countless washed-up once-weres can testify – that, once you have tasted a bit of attention and called it fame, there can be a destructive compulsion to remain in the public eye.
I recall my own doctor – a thoroughly decent guy and good GP – getting his name and picture in the papers. A few months later, he was there again. And then it seemed as if he was doing things primarily to enjoy that rush again and again.
I wouldn't go so far as to say that he became a bad doctor but he certainly seemed less dignified and sympathetic than before.
It's the fate of all who seek attention for attention's sake. They rarely recognise the distinction between fame, infamy and notoriety. As long as they can get a regular hit of being talked about.
Which brings me to the people that every Celtic fan seems to be talking about now – the Green Brigade.
Like most Celtic fans, I've enjoyed many of their displays and their contribution to the atmosphere at Celtic Park, which – contrary to misinformed comment – was lauded long before the Green Brigade existed.But, over the years, I've found myself raising an eyebrow at some of their antics. Partly because there was always a “look at me” element to their displays but mostly because they had a tendency to seek confrontation where none was needed.
Like most, however, I was of the mindset that they were an asset to Celtic who should be supported, forgiven for past misdemeanours and, in return, they should observe the rules of safety and desist from putting the club at risk of sanction.
That was largely my position on Wednesday night, even though I felt that they had gone too far once too often.
Let's address the banner nonsense right away: they had no right to take an image of our manager – a Northern-Irishman – and associate it with paramilitary activity, however “cleverly” they thought they had done it.
After the match, David Healy was referring to Brendan Rodgers as “a class act” for shaking the hand of every Linfield player in the dressing room.
Whether Brendan did that simply out of sportsmanship, through affinity with fellow Ulstermen, or because he sees every opportunity for bridge-building as a small step in bringing a better life to people in the six counties, only he can say.
But the contrast with the actions of the Green Brigade could scarcely be more stark. They weren't class, but crass.
Worse, though, they clearly contravened UEFA rules that the Green Brigade have flouted before and punitive action was inevitable. In fact, it would be hard to avoid the conclusion that they were actively provoking sanctions.
There is a delusion that persists in the minds of some Celtic supporters that all that UEFA will do is issue a fine that the club can afford to pay. But when any authoritarian body sees that fines have no effect, they turn to more serious penalties.
Perhaps that really is beyond the wit of some of those self-styled rebels in the support.
For me, two things changed my position from advocating one last chance to lancing the boil once and for all.
One was the pathetic statement issued by the Green Brigade saying they were accepting responsibility before going round the houses of every grudge and grievance they have been harbouring over the years and finishing by saying that nobody will ever tell them how to behave.
That pretty well ties Celtic's hands because, even if they could set aside any personal slights or vendettas, they would be negotiating with a group that has publicly reserved the right to observe only its own rules of conduct.
I don't like the corporate nature of Celtic or modern football in general. I also dislike the corruption of UEFA and the equally corrupt and inept SFA.
But I do like Celtic and, in general, Celtic fans. Like millions of others since 1888, I've put a lot of my heart and soul into the club and I want to see it do what it's meant to do – play good football on the park, support charities and make Celtic supporters proud.
Which brings me to the second reason that I say this must finish now.
Over the past few days, Celtic cyberspace has been filled with the sort of venom directed at any who have dared to criticise the Green Brigade that was once the preserve of a club whose fans thought they were the definition of dignity.
In support of the Green Brigade, lifelong Celtic fans have been subjected to a torrent of abuse with expletive-ridden posts berating “panty-wetters”, “soup-takers”, “Tories” and an array of accusations that to criticise the behaviour of a group of “Ultras” was tantamount to supporting the British establishment, disrespecting the people of Ireland and those who fought for it and abandoning the working class.
The logic is laughable but the division amongst Celtic supporters that the Green Brigade has sown is not.
In defence of the Green Brigade, almost every aspect of Celtic – fans, management, European prospects and more – has become fair game.
It has unleashed a keyboard thuggery that is tarnishing Celtic's name and setting fans against each other. All in the name of a bunch of lads who want to be notorious Ultras.
No group should be allowed to have this effect on the club that we have loved and sustained for more than a century and no amount of colourful banners and jolly singing is a compensation for what these attention-seeking egotists have done in the last few days.
Thanks for the good memories but it's time to end this crass act.
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